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Experience

At Lumira Practice Consulting, we provide practical, real-world guidance to help dental and medical practices grow and thrive. Founded by Dr. Melissa Rozas, Lumira is built on over 27 years of private practice experience and a deep understanding of what it takes to run a successful office. Our approach is rooted in coaching and real-world experience—focusing on leadership, team development, systems, and the patient experience. While she collaborates alongside your financial and accounting professionals, her role is to strengthen the people, processes, and culture that make a practice thrive. Dr. Melissa Rozas has a deep understanding of the challenges practice owners face. Her expertise—grounded in real-world experience and guided by genuine empathy—empowers dentists and physicians to confidently navigate operational, clinical, and leadership challenges at every stage of their practice.
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Personal

Dr. Melissa Rozas has built and led an exceptional dental team recognized for its loyalty, commitment to service excellence, and culture of outstanding care. Her proven hiring and training systems are adaptable across industries and consistently produce high-performing, cohesive, and motivated teams. A natural communicator, she helps practice owners foster genuine connections with their staff, patients, and the communities they serve.
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Straightforward

You need advice that works—and that can be implemented today. Dr. Rozas and her staff at Lumira will provide honest, practical guidance with simple, actionable solutions. With attention to detail and a strong focus on the patient experience, she helps offices move from ordinary to exceptional.
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I’ve Been Where You Are &

I’ve Walked in
Your Shoes

Dr. Melissa Rozas has experienced every aspect of running a private dental practice—from leading and developing a team to building meaningful community connections, all while balancing the responsibilities of being a wife and mother. She understands the level of commitment it takes to be both an exceptional clinician and a successful business owner. This firsthand experience sets her apart—she has truly walked in your shoes.

Get to Know Dr. Rozas

American Dental Association American Board of Pediatric Dentistry American Academy of Pediatric Dentistry Texas Dental Association Light Scalpel American Laser Study Club DFW Child Mom Approved 2012 - 2023 Breathe Institute Ambassador International Affiliation of Tongue-Tie Professionals Best of D Magazine Airway Health Solutions Verified Airway Dentist Greater Dallas Pediatric Dental Society

Services to Help You Thrive

What We Do

At Lumira Practice Consulting, we provide practical, real-world guidance to help practices grow and thrive. Founded by Dr. Melissa Rozas, Lumira is built on over 27 years of private practice experience and a deep understanding of what it takes to run a successful office. At Lumira Practice Consulting our approach is rooted in coaching and real-world experience—focusing on leadership, team development, systems, and the patient experience. While she collaborates alongside your financial and accounting professionals, her role is to strengthen the people, processes, and culture that make a practice thrive.

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Hiring & Training

Building the right team is one of the most challenging—and most critical—parts of owning a practice. Dr. Rozas brings decades of experience in hiring, training, and retaining skilled, motivated, and loyal team members who take pride in their work. Her proven approach develops high-performing teams that elevate the patient experience and strengthen the culture of your practice. Learn More
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Systems Review

A successful practice runs on clear, consistent systems. Organization, goal setting, and accountability must be intentional and measurable. Every process in your office should have structure and purpose. Dr. Rozas and her staff will help you identify, refine, and implement the systems that keep your team aligned and your practice running efficiently. Learn More
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Marketing

Are you attracting new patients, maintaining strong referral relationships, and connecting with your community? Marketing starts the moment a patient calls the office or walks through your door. A clean, updated office and a polished, professional team set the tone and build trust. Dr. Rozas and her staff can help practices develop effective, personalized marketing strategies that drive growth and increase referrals from patients and the community. Learn More
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Private Coaching

Whether you’re a new dentist or physician exploring an associateship or purchasing a practice, or a seasoned practitioner feeling overwhelmed and burned out, Dr. Rozas offers private coaching tailored to your stage of practice and life. She provides candid guidance, steady support, and practical, actionable steps to help you move forward with clarity and confidence. Learn More
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Speaking Engagements

Dr. Rozas is passionate about sharing her insights and “practice pearls” with others. She enjoys speaking to dental teams, professional organizations, community groups, and students—engaging audiences with her real-world experience and relatable perspective. To invite Dr. Rozas to speak at your event, please reach out to discuss opportunities. Learn More

Client Recommendation

"Working under Dr. Rozas was an incredible learning experience, especially because of the emphasis she placed on thorough, intentional training. She went above and beyond to ensure that every team member was trained according to her proven systems and held to an exceptionally high standard. Her attention to detail and commitment to consistency created a team that understood not only their individual roles, but how each role contributed to the overall flow and success of the office. As a result, the entire team was able to function cohesively and efficiently, creating an environment where the office truly thrived which allowed us to continuously deliver the highest standard of care to our patients and families."

Erika B

The reason I am the pediatric dentist I am today is because of this TRUE GEM in our profession: Dr. Melissa Rozas! From the time I met her while in residency, she has taken me under her wing and shared her systems, her wins, her trials, and so much more to set me on a path of success! Her mentorship/friendship are GOLD as she has walked me through the highs and lows in my own career. She is a breath of fresh air in the midst of the difficult juggle of work life and family life. RUN…don’t walk…to her for all things pediatric dentistry; you will not regret it!

Candace L

Dr. Rozas has been such an incredible mentor and source of encouragement for me. From the very first time we talked, she was so genuine, kind, and easy to connect with. She took the time to share her own experiences, offer honest advice, and guide me through some big career decisions with warmth and understanding. Her passion for pediatric dentistry and her willingness to support others in the field is truly inspiring. I’m so thankful for her mentorship and the confidence she’s helped me build as I take these next steps in my career.

Taylor R

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